The Blue Economy. A Report to the Club of Rome Prof. Dr. Gunter Pauli. Founder Director of the ZERI Foundation. Member of the Club of. 6 days ago Paperback - [Free] Blue Economy 10 Years Innovations Million Jobs By Pauli Gunter Paperback [PDF] [EPUB] United States. has come to embrace a broad portfolio of innovations that build on. By Gunter PAULI. The Blue Economy. “ innovations inspired by nature that can generate .
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Gunter Pauli - The Blue Economy - Free ebook download as PDF File .pdf), Text File .txt) or read book online for free. The Blue Economy began as a project to. by Gunter Pauli in its Report to the Club of Rome: “Blue. Economy: Innovations - 10 years - million jobs” published in 35 languages and diffused through. to serious new problems. According to Gunter Pauli, the founder of. the Blue Economy concept, if companies. systematically adopted the principles of. the Blue.
The Blue Economy: Jump to Page. Search inside document. The Blue Economy towards a culturally rich and sustainable society with economic growth Innovations 10 years million jobs Prof.
towards a culturally rich and sustainable society
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Gunter Pauli - The Blue Economy
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Pratyush Solanki. Worldwide, already 15 employees work in the field of utilising coffee by-products. They work in Zimbabwe , Tanzania , Colombia and Brazil.
BLUACT: Why the Blue Economy is an increasing sea of opportunity
However, coffee grounds are also produced in Europe. Ten top chefs in Berlin have decided that they want to grow 14 different types of mushrooms using these coffee grounds.
The project is really taking off now. People today are aware of the fact that Europe is in the midst of a crisis which jeopardises jobs. Starbucks in Madrid has managed to create 60 additional jobs by means of added value.
How do you experience communication with companies? Here is a Unilever example involving tomatoes: the skin of the tomato is full of colour pigments which Unilever could use directly in their own production processes. We have worked for years on this subject in order to explain how it works scientifically. Yet, when the company is finally ready, there will be other difficulties to tackle, that is to say reorganising the supply chain management.
However, due to the risks attached to reorganising the supply chains, nearly none of the major companies would consider this step. The only one who could influence this is the financial director, with the argument that the cash flow could be increased.
How could this problem be solved? When we talk to a company now — a month ago, for example, I met some of the major companies of the chemical sector in Madrid — I have to rewrite my speech, translate it into cash flow and stress the advantages for the balances. This usually leads to success on my side. Yet, if I only talk about the technical side, the problem is that the listeners are not well enough acquainted with the subject.
So it is about a common language basis. I think we, as supporters of the green or blue economy, use a language that had up to now only been understood in the field of corporate social responsibility and sustainability but not in business.
Therefore, we, as the ones who want innovation that leads us to a more sustainable society, need to adapt our language in order to make our arguments comprehensible for large companies. Showing Starbucks in Spain that they could upgrade their company brand by selling super healthy mushrooms and creating jobs at the same time, was not corporate social responsibility.
For Starbucks, this presents a new approach towards changing their business model. Now Starbucks branches in other Spanish cities can no longer imagine not growing mushrooms.
They realise that customers appreciate that they can get mushrooms for half the usual price. This is exactly what the blue economy is about: it has to be cheaper and we are able to create jobs. Our approach is to combine the two things. How does blue economy see growth?
The Blue Economy: 10 Years, 100 Innovations, 100 Million Jobs
In my opinion, we should not blindly discuss growth. I have lived in South America and Asia and if one billion people worldwide are desperately poor, we simply need growth.
Yet, this growth has to be different from the European or US-American idea of growth. We need a new concept of growth. For us, growth is primarily about providing for the basic needs of the entire population.
To achieve this, we need to develop innovative business models. A sewage treatment plant costs money. A landfill costs money, too. Usually, people pay taxes to cover these expenses.
This means that money is extracted from the economy to finance these disposal services. If we used a reasonable chemical method, as Korea does for example, we would be able to produce four times as much biogas by using sewage sludge and organic waste from the landfill.
This is more than the best scientists have predicted. We talk about smart grids but not about smart chemistry. In which categories do you think of growth?
Humans are the only species on this planet with a concept of lack. Other species have always had enough or even in abundance.Barnett, Michael N et al. The charter was understood as a further advancement to AIMS and to add legal force to it. Siva Reddy S V. Drawing on a practice theoretical framework, they demonstrate empirically how this concept led to the assembling of a large network of diverse actors that through their participation changed their identity.
In this chapter, I argue for basing the study of concepts on a practice theoretical perspective.
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